The existing website lacked a clear user journey, making it difficult for visitors to explore trekking packages and take action. Important information was scattered, navigation was confusing, and the overall design did not reflect the brand’s credibility or experience in the trekking industry.

Additionally, slow loading speeds and poor mobile responsiveness created friction, leading to high bounce rates especially from international users browsing on mobile devices. The absence of strong calls-to-action and optimized landing pages further reduced the chances of converting interested visitors into leads.